If you believe the thesis of the wildly popular book 'Blink' most people make up their minds in an instant. Really, we don't have undecided voters we have people who need to be assured that their first instinct is okay. If you think of Obama and McCain as brands it is obvious why Obama is ahead in the polls.
No one wants to be associated with the people who are currently buying the McCain dish soap. All weekend long the news showed that clip of the freaky lady from Minnesota who called Obama an Arab. They showed it as proof that McCain hadn't slipped over the edge into racist creepy bashing because he tells that lady 'no, no my opponent is a family man'.
The problem is that the world saw BATSHITCRAZY40CATSINTHEHOUSE lady and said 'whoa wait a minute-I'm not buying the same crap that lady buys'.
Not even Joe Sixpack wants to be associated with that crap.
How do I know? I asked.
Jess: Hi Joe. Say, did you see that all the guys in wife beaters are out for McCain?
Joe: Yeah, I did. But so's that crazy freaked hair lady. Fuck. I'm not on her stinky ass side.
Jess: Really? Why?
Joe: Do you think I'd ever get laid again if people thought I was in deep with the cat people? I fucking think not.
Jess: It's true that if you vote for the half black guy people might think you've got some mojo to go.
Joe: Fuckin' A. Plus, have you noticed that the republicans don't really seem to have my interests at heart?
Jess: yes, Joe I have. I have.